{
  "brand": "BELAC",
  "tagline": "Digital infrastructure for modern brands",
  "region": "Perth, Western Australia, Australia",
  "colors": {
    "background": { "hex": "#FFFFFF", "css": "--belac-bg", "usage": "Page background" },
    "text": { "hex": "#111111", "css": "--belac-text", "usage": "Primary text, buttons, wordmark" },
    "secondary": { "hex": "#666666", "css": "--belac-secondary", "usage": "Supporting text, labels" },
    "border": { "hex": "#EAEAEA", "css": "--belac-border", "usage": "Dividers, inputs, cards" },
    "dark": { "hex": "#111111", "css": "--belac-dark", "usage": "Inverse sections, CTA bands" },
    "hero_bg": { "hex": "#FAFAFA", "css": "--belac-hero-bg", "usage": "Hero background" }
  },
  "typography": {
    "primary": {
      "family": "'Satoshi', 'General Sans', 'Space Grotesk', system-ui, sans-serif",
      "weight": 700,
      "usage": "All UI, headlines, wordmark"
    },
    "wordmark": {
      "text": "BELAC",
      "letterSpacing": "0.12em",
      "textTransform": "uppercase"
    }
  },
  "logo": {
    "type": "wordmark",
    "text": "BELAC",
    "note": "No image logo on live site — use BelacWordmark / BrandLogo components"
  },
  "contact": {
    "email": "caleb@belacmedia.com.au",
    "web": "https://belacmedia.com.au"
  },
  "voice": {
    "pillars": [
      "Brand. Content. Systems. Built properly.",
      "Remove operational drag — not vanity metrics",
      "Minimal, confident, monochrome"
    ],
    "avoid": [
      "Gradients, gold, glassmorphism, shadows",
      "Social media jargon and viral promises"
    ]
  }
}