Brand kit
BELAC
Digital infrastructure for modern brands. Satoshi Bold. Monochrome. No gradients, no gold, no shadows.
Wordmark
The logo is the wordmark — all caps, Satoshi Bold, 0.12em letter-spacing. Do not use image marks on the live site.
BELAC
Colour palette
--belac-bg#FFFFFFPage background
--belac-text#111111Primary text, buttons, wordmark
--belac-secondary#666666Supporting text, labels
--belac-border#EAEAEADividers, inputs, cards
--belac-dark#111111Inverse sections, CTA bands
--belac-hero-bg#FAFAFAHero background
Typography
Primary: Satoshi Bold. Fallbacks: General Sans Bold, Space Grotesk Bold.
BELAC
Digital infrastructure for modern brands.
Voice
Sound like
- Confident, minimal, operational
- Brand. Content. Systems.
- Built properly — not hype
Avoid
- Gradients, gold, glassmorphism
- Social media jargon
- Vanity metrics promises
CSS reference
/* BELAC — see belac-marketing.css + index.css */
:root {
--belac-bg: #ffffff;
--belac-text: #111111;
--belac-secondary: #666666;
--belac-border: #eaeaea;
--belac-font: 'Satoshi', 'General Sans', 'Space Grotesk', system-ui, sans-serif;
}
.belac-wordmark {
font-family: var(--belac-font);
font-weight: 700;
letter-spacing: 0.12em;
text-transform: uppercase;
}